Dear Crown

Moisture keeps your hair soft, flexible, and less prone to breakage. When hair is properly hydrated, the strands can bend, stretch, and move without snapping. This elasticity helps retain length because your hair resists damage during styling, detangling, and daily wear. Hydrated hair = a healthy scalp environment and strands that grow stronger, longer, and more vibrant.👑 Royal Tip: Deep condition weekly and seal in moisture with oils or butters to lock hydration in the hair shaft.

Protein restores the strength your strands lose from heat, chemicals, or daily styling. But oils like Babassu and Coconut Oil take it further — they penetrate the hair shaft to reduce protein loss during washing and treatments. This keeps your hair’s internal structure intact, minimizing breakage and helping your crown grow stronger and longer.👑 Royal Tip: Treat your hair to protein masks and follow up with Babassu or Coconut oil to protect your strands from future damage.

Seal It Like a Queen 👑If your hair’s been feeling dry, brittle, or just not giving what it’s supposed to — it might be time to LOC it down. The LOC method (Liquid, Oil, Cream) is a moisture-locking routine that hydrates, nourishes, and seals the deal. First comes the liquid (like water or a leave-in), then oil (think sweet almond or jojoba) to trap in that moisture, and finally a cream to smooth and seal it all in. It’s like layering your haircare crown — moisture first, then richness, then protection. Dryness doesn’t stand a chance, Queen.

Your hair isn’t just one strand — it’s a royal structure made of three layers: the cuticle (the outer shield), the cortex (the strength + stretch center), and the medulla (if your hair even has one, it’s the core). Think of the cuticle as the armor, the cortex as the castle, and the medulla as the throne room. When your hair stays moisturized and protected, that outer armor stays smooth, and your inner castle stands strong. Treat all three layers right, and your crown will flourish like royalty.